Designing a great logo should be at the top of your branding to-do list. The perfect logo will showcase your business’s creativity, quality, and commitment to your target audience. The right logo makes an important first impression and, most importantly, creates a connection with consumers.
Here are some tips to help you create a unique fashion logo that speaks to your fashion brand. On top of that, I’ll go over existing fashion brands that really nailed it with their logo.
What Makes a Good Fashion Logo?
- Scalable: Whether your logo is printed on a billboard or a clothing tag, you need something that will look good in every size. A scalable logo means it won’t be blurry at a smaller size, nor will it look pixelated if large.
- Recognisable: Your logo must be instantly recognisable to audiences. A logo plays a major part in creating a lasting brand identity that brings back returning customers.
- Readable: Many fashion brand logos have the business name incorporated in the design. If that is the case for your brand, you want to ensure the font you choose isn’t too hard to read at a glance.
- Appealing: You are creating a logo to target a specific consumer group, so that means you need to design according to their taste. A great logo will have the colours, style, and imagery that appeals to the customers who want to buy the products you offer.
- Original and Cohesive: Consistency is key when it comes to branding. You need a logo design that is different from the competition while it remains true to your brand.
Types of Indian Fashion Brands and Their Logo Styles
Understanding the various types of fashion logos may help you get a better idea of what works well for your niche within the industry. Here are the major types of indian brands and how they use their logos.
1. Sabyasachi
Sabyasachi’s logo features a sleek, uppercase serif wordmark with ‘CALUTTA’ below, topped by a golden silhouette of a prowling tiger, evoking royal Indian heritage and opulent craftsmanship.
2. Manish Malhotra
Manish Malhotra’s iconic double-M monogram in gold lines sits above a clean wordmark, blending Bollywood glamour with premium appeal.
3. Global Desi
Anita Dongre’s playful yet sophisticated wordmark captures boho-chic Indo-western vibes, blending global appeal with proud desi heritage through vibrant, flowy designs.
4. Zudio
Zudio’s elegant yet bold sans-serif wordmark with ‘TATA’ above conveys sophistication at accessible prices, with clean lines that feel dynamic.
5. Westside
Westside’s script-like ‘the westside’ in navy, paired with ‘California-inspired’, is straightforward, friendly, and instantly recognisable across India.
6. Pantaloons
Pantaloons’ flowing sans-serif wordmark with interlocking ‘oo’s in white on teal is playful yet modern, appealing to family shoppers nationwide.
7. HRX
HRX’s bold geometric ‘X’ formed by intersecting arrows above the wordmark symbolises speed and determination, a single, fluid design embodying athletic victory.
8. Manyavar
Manyavar’s logo features a regal, gold-embellished wordmark with intricate detailing, evoking grand Indian celebrations and opulent ethnic craftsmanship for weddings and festivities.
9. Biba
Biba’s graceful peacock feature emblem, paired with elegant script typography, symbolises natural beauty, elegance, and confident femininity in ethnic wear.
10. Fabindia
Fabindia’s refreshed logo blends an elegant cursive typeface with an 8-petal symbolic motif, reflecting artisanal heritage, sustainability, and modern Indian craftsmanship in handwoven fabric.
11. Allen Solly
Allen Solly’s iconic stag head emblem above a clean sans-serif wordmark symbolises sophistication and unconventional flair in smart casuals and shirts.
12. Peter England
Peter England’s bold, tricolour wordmark (green, blue, red) with sharp typography projects trust, reliability, and sharp menswear styling for formal and semiformal looks.
13. Louis Philippe
Louis Philippes’s refined crest emblem (featuring a crown and intricate detailing) above a classic serif wordmark exudes royal British -Indian heritage, premium tailoring, and luxury menswear sophistication.
14. Raymond
Raymond’s timeless, elegant wordmark in refined typography exudes legacy, quality, and the ‘Complete Man’ ethos for suits and fabrics.
Conclusion
So, now you know the reason why the most successful clothing brands keep their logos simple, recognisable, and true to their identity. A good logo builds trust, feels familiar, and stays in people’s minds. In a crowded fashion market, it mostly becomes the reason customers choose one brand over another.
